Approaching Consumer Culture Global Flows and Local Contexts /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Krasteva-Blagoeva, Evgenia (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: International Series on Consumer Science,
• Subjects: Economics-Psychological aspects.; Motivation research (Marketing).; Ethnology.; Economic Psychology.; Consumer Behavior.; Cultural Anthropology.

This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism...