Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /

• Main Author: Parowicz, Izabella (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Cultural heritage.; Management.; Call centers.; Personnel management.; Cultural Heritage.; Call Center/Customer Service.; Human Resource Management.

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approa...