Wine Tourism Destination Management and Marketing Theory and Cases /
"This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holis...
| Συγγραφή απο Οργανισμό/Αρχή: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Έκδοση: | 1st ed. 2019. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction: Wine destination management and marketing: critical success factors
- 2. Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
- 3. Wine tourist's perception of winescape in Central Otago, New Zealand
- 4. The image of a wine tourist and impact on self-image congruity
- 5. Seeking the typical characteristics of wine tourists in South Greece
- 6. Motivations of wine travellers in rural Northeast Iowa
- 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece"
- 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
- 10. Effects of the World Heritage Label in Champagne Region
- 11. Wine and Food Events: experiences and impacts
- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
- 13. Wine Tourism: balancing core product and service dominant strategies
- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal
- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences
- 16. Developing a destination within a destination: The d'Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art
- 17. Georgian wine museum is making a strategic decision
- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux
- 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese
- 20. Life cycle of wine routes: North Portugal's perspective
- 21. Wine routes and tourism potential in Turkey
- 22. Wine trails in the Czech Republic
- 23. Supporting tourists' mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia
- 24. Seeking Differentiation: Queensland Australia's 'Strangebird Wine Trail'
- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis
- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany
- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey
- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete
- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy
- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia
- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
- 33. Positioning the Current Development of China's Wine Tourism Destinations: A Netnography Approach
- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete'
- 35. Economic impacts of a developing wine tourism industry in Iowa
- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus
- 37. Metsovo as a wine tourism destination
- 38. Epilogue - An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.
