New Patterns of Power and Profit A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anyth...
| Κύριος συγγραφέας: | |
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| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Έκδοση: | 1st ed. 2019. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction
- 2. Information Changes Everything: It's Not What You Know, It's What You Know Before Everyone Else
- 3. The Power of Framing: If You Can't Answer the Question, Turn it into a Question You Can Answer
- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight
- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer
- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning
- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways
- 8. The Continuing Power of Third Party Payer Businesses
- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google
- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur
- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks
- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?.
