The New Luxury Experience Creating the Ultimate Customer Experience /

• Κύριος συγγραφέας: Batat, Wided (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Management for Professionals,
• Θέματα: Luxury goods industry.; Customer relations-Management.; Motivation research (Marketing).; Internet marketing.; Luxury.; Customer Relationship Management.; Consumer Behavior.; Online Marketing/Social Media.

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specificall...

Πίνακας περιεχομένων:

• Preface
• Part I:The Evolution of Luxury: From Object to Experience
• Chapter 1: Luxury, Back to Origins
• Chapter 2: The New Experiential Luxury Marketing Model
• Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends
• Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience
• Chapter 4: Capturing Luxury Customer Values
• Chapter 5: Experiential Branding of Luxury
• Chapter 6: Experiential Setting Design
• Chapter 7: Luxury Staff Training
• Chapter 8: Consumer Initiation into Luxury
• Part III: Challenges for the Future of Luxury Experience
• Chapter 9: Alternative Market Research for Understanding Luxury Experience
• Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury
• Chapter 11: Is Luxury Experience Compatible with CSR?
• Conclusion. .