Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do /

• Κύριος συγγραφέας: Rubinstein, Helena (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Industrial psychology.; Personality.; Social psychology.; Community psychology.; Environmental psychology.; Economics-Psychological aspects.; Motivation research (Marketing).; Industrial and Organizational Psychology.; Personality and Social Psychology.; Community and Environmental Psychology.; Economic Psychology.; Consumer Behavior.

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to...

Πίνακας περιεχομένων:

• Part I: Theory and principles of behavioural science
• Chapter 1: An overview of behavioural science: Why businesses don't use it and why they should
• Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren't good enough
• Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful
• Chapter 4: The application of theory to intervention design: Why a structured process is vital
• Part II Embedding behavioural science in the business
• Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation
• Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams
• Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience
• Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse
• Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science.