Customer Accounting Creating Value with Customer Analytics /
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytic...
Κύριοι συγγραφείς: | Bonacchi, Massimiliano (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Perego, Paolo (http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
Έκδοση: | 1st ed. 2019. |
Σειρά: | SpringerBriefs in Accounting,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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