Customer Accounting Creating Value with Customer Analytics /

• Main Authors: Bonacchi, Massimiliano (Author, http://id.loc.gov/vocabulary/relators/aut), Perego, Paolo (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: SpringerBriefs in Accounting,
• Subjects: Accounting.; Bookkeeping .; Business enterprises-Finance.; Market research.; Motivation research (Marketing).; Big data.; Accounting/Auditing.; Financial Accounting.; Business Finance.; Market Research/Competitive Intelligence.; Consumer Behavior.; Big Data/Analytics.

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytic...

Table of Contents:

• 1 Introduction
• 2 Customer analytics: definitions, measurement and models
• 3 Customer analytics for internal decision-making and control
• 4 Customer Equity for external reporting and valuation
• 5 Conclusions and trends to look forward.