Leading a Surgical Revolution The AO Foundation - Social Entrepreneurs in the Treatment of Bone Trauma /

• Κύριος συγγραφέας: Jeannet, Jean-Pierre (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Management.; Industrial management.; Orthopedics.; Health care management.; Health services administration.; Leadership.; Organization.; Planning.; Entrepreneurship.; Innovation/Technology Management.; Surgical Orthopedics.; Health Care Management.; Business Strategy/Leadership.

This book describes the 60-year history of the AO Foundation and its impact on the treatment of bone trauma. Originally founded by a group of Swiss surgeons, the AO has since established its osteosynthesis treatment approach to trauma, using surgery and implants, as the global standard. The AO succe...

Πίνακας περιεχομένων:

• 1. Prologue: Orchestrating A Cast of Thousands
• Part I: Launching a Surgical Revolution
• 2. Osteosynthesis Explained
• 3. A Brief Overview of the AO Organization
• 4. Treatment of Bone Fractures Prior to 1960
• 5. Enter Maurice Müller (1918-2009)
• 6.Recruiting a Circle of Friends
• 7. The AO Kick-Off Meeting
• 8. AO Formulates Its Credo
• 9. Pillar One: Developing the AO Instrumentarium
• 10. Pillar Two: Teaching Osteosynthesis
• 11. Pillar Three: Maintaining Complete Documentation
• 12. Pillar Four: The Research Mission
• 13. Pitching the AO Philosophy to Hostile Audiences
• 14. In Search of a Business Model
• 15. Broadening the Supplier Base
• 16. A Commission to Steer the Enterprise
• 17. AO Vision, Mission, Values, and Strategy. Part II: Growing the Organization
• 18. Growing the Enterprise
• 19. Mathys: Building an Industrial Company from Scratch
• 20. Straumann Assumes Role of Manufacturer
• 21. Conquering International Markets
• 22. Cracking the US Market
• 23. Expanding the Instrumentarium. - 24. AOVET: Humans Helping Animals. - 25. Entering Other Trauma Segments. - 26. Carrying the Message: Apostles, Missionaries, Translators, and Baggage Carriers
• 27. Laying the Foundation for a 'Trauma University'
• 28. Publishing the AO Philosophy
• 29. Internationalizing the AO Organization. - 30. The Diverse Talents Shaping the AO
• 31. Summarizing Growth Phase
• Part III: Navigating Turbulence
• 32. Changing of the Guard
• 33. From Association to Foundation
• 34. M&A Turbulence Among Producers: First There Were Three, Then There Was Only One. - 35 Changing Business Model: From Licensing Fees to Service Agreement
• 36. From Compression Plates to Anatomically Shaped Internal Fixators
• 37. From Eminence-Based to Evidence-Based Research. - 38. From Long Bones to All Bones
• 39. The Battle Over IP
• 40. One Final Merger?
• 41. Assessing How the AO Navigated Turbulences
• Part IV: The AO Foundation Today and Its Impact
• 42. The AO's Many Achievements
• 43. The AO Organization in 2018
• 44. The AOTK System Today
• 45. AO Institutes: Research, CDID, 'Trauma University,' and a Publishing House
• 46. AO Innovating into New Fields
• 47. AO Alliance
• 48. Global Health-Economic Impact
• 49. AO Industrial and Business Impact
• 50. AO as Creator of Wealth
• 51. AO as a Philanthropic Force
• 52. The World Honors AO Foundation and Founders
• Part V: Conclusion
• 53. Mission Accomplished?
• 54. Epilogue. .