Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Rossi, Patricia (Editor, http://id.loc.gov/vocabulary/relators/edt), Krey, Nina (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Motivation research (Marketing).; Customer relations-Management.; Internet marketing.; Consumer Behavior.; Customer Relationship Management.; Online Marketing/Social Media.

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an eve...