Speechwriting in Theory and Practice

• Κύριοι συγγραφείς: Kjeldsen, Jens E. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Kiewe, Amos (http://id.loc.gov/vocabulary/relators/aut), Lund, Marie (http://id.loc.gov/vocabulary/relators/aut), Barnholdt Hansen, Jette (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Rhetoric, Politics and Society
• Θέματα: Political science.; Political communication.; Political theory.; Communication.; Linguistics.; Popular Science in Political Science and International Relations.; Political Communication.; Political Theory.; Media and Communication.; Linguistics, general.

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offer...

Πίνακας περιεχομένων:

• 1 Introduction: The Case for Speechwriting
• 2 Speechmaking in the 21st Century
• 3 The Beginning of Speechwriting
• 4 Research and Theory on Speechwriting
• 5 The Rhetorical Canons of Speechwriting
• 6 Genres of Speechwriting
• 7 How Speeches are Written
• 8 Characterizing the Speaker
• 9 Writing for the Ear
• 10 Writing for the Eye: Pictures, Visions, and PowerPoint
• 11 The Ethics of Speechwriting
• 12 The Functions of Speechwriting in Contemporary Society
• 13 The General Steps in the Speechwriting Process.