Consumer Behavior over the Life Course Research Frontiers and New Directions /

• Main Author: Moschis, George P. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Motivation research (Marketing).; Population.; Market research.; Consumer Behavior.; Population Economics.; Market Research/Competitive Intelligence.

This book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating...

Table of Contents:

• Preface
• Ch 1 Introduction
• Ch 2 Efforts to Study Consumers Over their Lifespan
• Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation
• Ch 4 Consumer and Behavior in Life Course Context
• Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors
• Ch 6 Methods of Life Course Research
• Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan
• Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research
• Ch 9 Implications for Practitioners
• Ch 10 Summary, Opportunities, Challenges, and Recommendations
• Index
• About the Author.