Consumer Behavior over the Life Course Research Frontiers and New Directions /

• Κύριος συγγραφέας: Moschis, George P. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Motivation research (Marketing).; Population.; Market research.; Consumer Behavior.; Population Economics.; Market Research/Competitive Intelligence.

This book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating...

Πίνακας περιεχομένων:

• Preface
• Ch 1 Introduction
• Ch 2 Efforts to Study Consumers Over their Lifespan
• Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation
• Ch 4 Consumer and Behavior in Life Course Context
• Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors
• Ch 6 Methods of Life Course Research
• Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan
• Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research
• Ch 9 Implications for Practitioners
• Ch 10 Summary, Opportunities, Challenges, and Recommendations
• Index
• About the Author.