The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Babin, Barry J. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Sarstedt, Marko (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Marketing.; Management-Study and teaching.; Study skills.; Management Education.; Research Skills.
• Φυσική περιγραφή: VIII, 212 p. 66 illus., 61 illus. in color. online resource.
• ISBN: 9783030060312
• DOI: 10.1007/978-3-030-06031-2

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.