The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Babin, Barry J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Sarstedt, Marko (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Management-Study and teaching.; Study skills.; Management Education.; Research Skills.

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical...