Consumption and Life-Styles A Short Introduction /

• Κύριοι συγγραφείς: Bögenhold, Dieter (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Naz, Farah (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Culture-Economic aspects.; Economic sociology.; Motivation research (Marketing).; Branding (Marketing).; Communication.; Ethnology.; Cultural Economics.; Organizational Studies, Economic Sociology.; Consumer Behavior.; Branding.; Media and Communication.; Cultural Anthropology.

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term 'consumption' is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Consumption: Different Perspectives and Academic Responsibilities
• 3. Consumption within the History of Economic and Social Thought
• 4. Consumption, Lifestyles and Taste
• 5. Conspicuous Consumption
• 6. Culture, Advertising and Consumption
• 7. Gender and Social Relations of Consumption
• 8. Money, Consumption and Happiness
• 9. In Times of Globalization: Gift Giving and the McDonaldization of Consumption.