Augmented Reality and Virtual Reality The Power of AR and VR for Business /

• Corporate Author: SpringerLink (Online service)
• Other Authors: tom Dieck, M. Claudia (Editor, http://id.loc.gov/vocabulary/relators/edt), Jung, Timothy (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Progress in IS,
• Subjects: Information technology.; Business-Data processing.; Computers.; Tourism.; Management.; Application software.; Management information systems.; Computer science.; IT in Business.; Information Systems and Communication Service.; Tourism Management.; Computer Appl. in Social and Behavioral Sciences.; Computer Appl. in Arts and Humanities.; Management of Computing and Information Systems.

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Inn...

Table of Contents:

• Part I: AR & VR and the Retail Experience
• Part II: AR & VR Experience Design
• Part III: AR & VR in Tourism
• Part IV: AR & VR in Education
• Part V: AR & VR Applications and Immersive Designs
• Part VI: AR & VR Medical Applications
• Part VII: VR and Media.