The Psychology of Financial Consumer Behavior

• Main Author: Maison, Dominika (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: International Series on Consumer Science,
• Subjects: Behavioral economics.; Motivation research (Marketing).; Economics-Psychological aspects.; Behavioral Finance.; Consumer Behavior.; Economic Psychology.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that...