The Psychology of Financial Consumer Behavior

• Κύριος συγγραφέας: Maison, Dominika (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: International Series on Consumer Science,
• Θέματα: Behavioral economics.; Motivation research (Marketing).; Economics-Psychological aspects.; Behavioral Finance.; Consumer Behavior.; Economic Psychology.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that...

Πίνακας περιεχομένων:

• Chapter1: The Psychological perspective in financial behaviour
• Chapter2: Richness - how much money do we have and how do we think about it?
• Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it?
• Chapter4: Saving and investing
• Chapter5: Loan - needed or wanted?
• Chapter6: Banking, unbanking, and new banking.