Market-Value Pricing Definitions, Concepts, and Processes for Market-Value Centric Pricing /

• Κύριος συγγραφέας: Steinhardt, Gabriel (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Marketing.; Business enterprises-Finance.; Management.; Industrial management.; Project management.; Business Finance.; Innovation/Technology Management.; Project Management.
• Φυσική περιγραφή: XIII, 52 p. 16 illus. online resource.
• ISBN: 9783030107345
• ISSN: 2191-5482
• DOI: 10.1007/978-3-030-10734-5

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. .