Eisend, M., & Kuss, A. (2019). Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations (1st ed. 2019.). Springer International Publishing : Imprint: Springer. https://doi.org/10.1007/978-3-030-10794-9
Παραπομπή σε μορφή Chicago (17η εκδ.)Eisend, Martin, και Alfred Kuss. Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations. 1st ed. 2019. Cham: Springer International Publishing : Imprint: Springer, 2019. https://doi.org/10.1007/978-3-030-10794-9.
Παραπομπή σε μορφή MLA (8th εκδ.)Eisend, Martin, και Alfred Kuss. Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations. 1st ed. 2019. Springer International Publishing : Imprint: Springer, 2019. https://doi.org/10.1007/978-3-030-10794-9.
