Assortment and Merchandising Strategy Building a Retail Plan to Improve Shopper Experience /

• Κύριος συγγραφέας: Berkhout, Constant (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Business.; Marketing.; Leadership.; E-business.; Electronic commerce.; E-commerce.; Trade.; Commerce.; Popular Science in Business and Management.; Business Strategy/Leadership.; e-Business/e-Commerce.

"This book provides a comprehensive yet easy-to-read account of current knowledge related to assortment and merchandising decisions. It uncovers the interdependencies between these decisions from the shopper's perspective, and translates academic insights and experience-based evidence into...

Πίνακας περιεχομένων:

• 1. Integration of Assortment and Merchandising
• 2. Assortment Size and Space
• 3. Composition of Assortment
• 4. Ways of Organising Assortment
• 5. Shopper Characteristics
• 6. Shopping Missions
• 7. Retailer Assortment and Merchandising Plan
• 8. Universal Merchandising Guidelines
• 9. Category Merchandising Role Model
• 10. Communication Model
• 11. Path to Shopper Delight.