Race in the Marketplace Crossing Critical Boundaries /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Johnson, Guillaume D. (Editor, http://id.loc.gov/vocabulary/relators/edt), Thomas, Kevin D. (Editor, http://id.loc.gov/vocabulary/relators/edt), Harrison, Anthony Kwame (Editor, http://id.loc.gov/vocabulary/relators/edt), Grier, Sonya A. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Racism in the social sciences.; Ethnology.; Economic sociology.; Public policy.; Sociology of Racism.; Cultural Anthropology.; Organizational Studies, Economic Sociology.; Public Policy.

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from...

Table of Contents:

• 1. Introduction
• 2. Making the mass white: how racial segregation shaped consumer segmentation
• 3. Race, markets, and digital technologies: historical and conceptual frameworks
• 4. (Re)visiting the corner store: black youth, gentrification, and food sovereignty
• 5. Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal
• 6. Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france
• 7. Constructing and critiquing interracial couples on youtube
• 8. Marketing marriage and colorism in india
• 9. Dirty braids: how hair is disrupting dominant racial narratives in puerto rico post-hurricane maria
• 10. Are black consumers a bellwether for the nation?: how research on blacks can foreground our understanding of race in the marketplace
• 11. A loan at last? Race and racism in mortgage lending
• 12. Crowd-based markets: technical progress, civil and social regression
• 13. Cultural justice and collecting: challenging the underrecognition of african american artists
• 14. The new economics of colorism in the skin whitening industry: case of india and nigeria
• 15. Race as a currency? Profitability and racialization in french healthcare institutions
• 16. Development by markets: an essay on the continuities of colonial development and racism in africa
• 17. Afterword.