APA (7th ed.) Citation

Rajagopal & Rajagopal. (2019). Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making (1st ed. 2019.). Springer International Publishing : Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-11911-9

Chicago Style (17th ed.) Citation

Rajagopal and Rajagopal. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making. 1st ed. 2019. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-030-11911-9.

MLA (8th ed.) Citation

Rajagopal and Rajagopal. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making. 1st ed. 2019. Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-030-11911-9.