Persuasion in Self-improvement Books
'Positioned at the interface between ideology, discourse and text, Jeremy Koay's exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.' -Ian Bruce, Senior Lecturer, Uni...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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Έκδοση: | 1st ed. 2019. |
Σειρά: | Postdisciplinary Studies in Discourse
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Chapter 1. Introduction
- Chapter 2. What are self-improvement books?
- Chapter 3. What values underpin self-improvement books?
- Chapter 4. Persuasion in context
- Chapter 5. How do writers use language to gain readers' trust?
- Chapter 6. How do writers engage their readers?
- 7. Conclusion.