Persuasion in Self-improvement Books

• Main Author: Koay, Jeremy (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Series: Postdisciplinary Studies in Discourse
• Subjects: Discourse analysis.; Popular Culture.; Film genres.; Secularism.; Discourse Analysis.; Popular Culture .; Genre.

'Positioned at the interface between ideology, discourse and text, Jeremy Koay's exploration of self-improvement books provides a scholarly examination of the genre, scrutinising both the communicative intentions and textual means used by its writers.' -Ian Bruce, Senior Lecturer, Uni...

Table of Contents:

• Chapter 1. Introduction
• Chapter 2. What are self-improvement books?
• Chapter 3. What values underpin self-improvement books?
• Chapter 4. Persuasion in context
• Chapter 5. How do writers use language to gain readers' trust?
• Chapter 6. How do writers engage their readers?
• 7. Conclusion.