Digital Business Models Concepts, Models, and the Alphabet Case Study /

• Κύριος συγγραφέας: Wirtz, Bernd W. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Progress in IS,
• Θέματα: E-business.; Electronic commerce.; E-commerce.; Organization.; Planning.; Management.; Industrial management.; Entrepreneurship.; e-Business/e-Commerce.; e-Commerce/e-business.; Innovation/Technology Management.

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowin...

Πίνακας περιεχομένων:

• Foundations of Digital Business Models
• The Business Model Concept
• Digital Business
• B2C Digital Business Models: Content
• B2C Digital Business Models:Context
• B2C digital Business Models: Connection
• Hybrid Digital Business Models
• B2B Digital Business Models
• Digital Business Model Innovation
• Google/Alphabet Case Study.