Social Marketing in Action Cases from Around the World /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Basil, Debra Z. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Diaz-Meneses, Gonzalo (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Basil, Michael D. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Motivation research (Marketing).; Market research.; Management-Study and teaching.; Consumer Behavior.; Market Research/Competitive Intelligence.; Management Education.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successf...