Social Marketing in Action Cases from Around the World /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Basil, Debra Z. (Editor, http://id.loc.gov/vocabulary/relators/edt), Diaz-Meneses, Gonzalo (Editor, http://id.loc.gov/vocabulary/relators/edt), Basil, Michael D. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Springer Texts in Business and Economics,
• Subjects: Motivation research (Marketing).; Market research.; Management-Study and teaching.; Consumer Behavior.; Market Research/Competitive Intelligence.; Management Education.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successf...