Foreign Investment Promotion Governance and Implementation in Central-Eastern European Regions /

• Κύριος συγγραφέας: Capik, Paweł (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: International business enterprises.; Marketing.; Leadership.; Investment banking.; Securities.; Regional economics.; Spatial economics.; International Business.; Business Strategy/Leadership.; Investments and Securities.; Regional/Spatial Science.

"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of governments and ot...

Πίνακας περιεχομένων:

• 1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries
• 2. Place Marketing, Promotion and Investment Attraction
• 3. Regional Product, Its Image and the Politics of Investment Attraction
• 4. Regional Authorities Attracting Investors
• 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region
• 6. Conclusions: Between Assumptions and Reality.