Foreign Investment Promotion Governance and Implementation in Central-Eastern European Regions /

• Main Author: Capik, Paweł (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Marketing.; Leadership.; Investment banking.; Securities.; Regional economics.; Spatial economics.; International Business.; Business Strategy/Leadership.; Investments and Securities.; Regional/Spatial Science.

"This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of governments and ot...

Table of Contents:

• 1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries
• 2. Place Marketing, Promotion and Investment Attraction
• 3. Regional Product, Its Image and the Politics of Investment Attraction
• 4. Regional Authorities Attracting Investors
• 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region
• 6. Conclusions: Between Assumptions and Reality.