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03218nam a2200517 4500 |
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978-3-030-13823-3 |
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DE-He213 |
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20191029012508.0 |
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cr nn 008mamaa |
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190503s2019 gw | s |||| 0|eng d |
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|a 9783030138233
|9 978-3-030-13823-3
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|a 10.1007/978-3-030-13823-3
|2 doi
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|a HF5410-5417.5
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|a 658.8
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|a Kreutzer, Ralf T.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Toolbox for Marketing and Management
|h [electronic resource] :
|b Creative Concepts, Forecasting Methods, and Analytical Instruments /
|c by Ralf T. Kreutzer.
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| 250 |
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|a 1st ed. 2019.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2019.
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| 300 |
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|a XIX, 260 p. 116 illus., 104 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Management for Professionals,
|x 2192-8096
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| 505 |
0 |
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|a Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.
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| 520 |
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|a Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.
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| 650 |
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|a Marketing.
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| 650 |
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|a Statistics .
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| 650 |
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0 |
|a Leadership.
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| 650 |
1 |
4 |
|a Marketing.
|0 http://scigraph.springernature.com/things/product-market-codes/513000
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| 650 |
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|a Statistics for Business, Management, Economics, Finance, Insurance.
|0 http://scigraph.springernature.com/things/product-market-codes/S17010
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 http://scigraph.springernature.com/things/product-market-codes/515010
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9783030138226
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783030138240
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783030138257
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
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|u https://doi.org/10.1007/978-3-030-13823-3
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
