Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implement...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | Management for Professionals,
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| Online Access: | Full Text via HEAL-Link |
