Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /

• Main Author: Kreutzer, Ralf T. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Management for Professionals,
• Subjects: Marketing.; Statistics .; Leadership.; Statistics for Business, Management, Economics, Finance, Insurance.; Business Strategy/Leadership.

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implement...

Table of Contents:

• Presentations - Conveyer Belt of Your Success
• Vision - Mission - Goals
• Concepts for the Development of Strategies
• Strategic Analysis Tools
• Forecasting Methods
• Customer Value Models
• Creative Methods
• Innovative Project Management Tools
• Budgeting Concepts
• Strategic and Operational Marketing Plan
• Change Management Tools.