R For Marketing Research and Analytics
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minima...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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Έκδοση: | 2nd ed. 2019. |
Σειρά: | Use R!,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Chapter 1: Welcom to R
- Chapter 2: An Overview of the R Language
- Chapter 3: Describing Data
- Chapter 4: Relationships Between Continuous Variables
- Chapter 5: Comparing Groups: Tables and Visualizations
- Chapter 6: Comparing Groups: Statistical Tests
- Chapter 7: Identifying Drivers of Outcomes: Linear Models
- Chapter 8: Reducing Data Complexity
- Chapter 9: Assorted Linear Modeling Topics
- Chapter 10: Confirmatory Factor Analysis and Structural Equation Modeling
- Chapter 11: Segmentation: Clustering and Classification
- Chapter 12: Association Rules for Market Basket Analysis
- Chapter 13: Choice Modeling
- Chapter 14: Marketing Mix Models
- Appendix A: R Versions and Related Software
- Appendix B: Scaling Up
- Appendix C: Packages Used
- Appendix D: Online Materials and Data Files.