R For Marketing Research and Analytics

• Main Authors: Chapman, Chris (Author, http://id.loc.gov/vocabulary/relators/aut), Feit, Elea McDonnell (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 2nd ed. 2019.
• Series: Use R!,
• Subjects: Statistics .; Marketing.; Statistics and Computing/Statistics Programs.; Statistics for Business, Management, Economics, Finance, Insurance.

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minima...