Social Media for Medical Professionals Strategies for Successfully Engaging in an Online World /

• Κύριοι συγγραφείς: Stukus, David R. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Patrick, Michael D. (http://id.loc.gov/vocabulary/relators/aut), Nuss, Kathryn E. (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Internal medicine.; Pediatrics.; Internal Medicine.

Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come fr...

Πίνακας περιεχομένων:

• Introduction: What is social media? (Overview of the platforms, ways they are utilized)
• Finding medical information online in the digital age (Details about patients using online resources for medical information)
• Myths and misconceptions (Dangers of searching online for medical information)
• Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience)
• If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources)
• Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media)
• Do's and don'ts for the medical professional (Patient privacy, subject matter)
• How to deal with trolls (Strategies for dealing with negative comments/feedback)
• The sky is the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .