Multimodal Communication A social semiotic approach to text and image in print and digital media /

• Main Author: Wong, May (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Semiotics.; Discourse analysis.; Sociolinguistics.; Communication.; Ethnology-Asia.; Discourse Analysis.; Language and Gender.; Media and Communication.; Asian Culture.

"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity...