Fashion Communication in the Digital Age FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kalbaska, Nadzeya (Editor, http://id.loc.gov/vocabulary/relators/edt), Sádaba, Teresa (Editor, http://id.loc.gov/vocabulary/relators/edt), Cominelli, Francesca (Editor, http://id.loc.gov/vocabulary/relators/edt), Cantoni, Lorenzo (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Communication.; Luxury goods industry.; Management.; Industrial management.; Culture.; Technology.; Communication Studies.; Luxury.; Media and Communication.; Innovation/Technology Management.; Culture and Technology.
• Physical Description: XI, 300 p. 85 illus., 78 illus. in color. online resource.
• ISBN: 9783030154363
• DOI: 10.1007/978-3-030-15436-3

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.