Fashion Communication in the Digital Age FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kalbaska, Nadzeya (Editor, http://id.loc.gov/vocabulary/relators/edt), Sádaba, Teresa (Editor, http://id.loc.gov/vocabulary/relators/edt), Cominelli, Francesca (Editor, http://id.loc.gov/vocabulary/relators/edt), Cantoni, Lorenzo (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Communication.; Luxury goods industry.; Management.; Industrial management.; Culture.; Technology.; Communication Studies.; Luxury.; Media and Communication.; Innovation/Technology Management.; Culture and Technology.

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences t...