Fashion Communication in the Digital Age FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kalbaska, Nadzeya (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Sádaba, Teresa (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cominelli, Francesca (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cantoni, Lorenzo (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Marketing.; Communication.; Luxury goods industry.; Management.; Industrial management.; Culture.; Technology.; Communication Studies.; Luxury.; Media and Communication.; Innovation/Technology Management.; Culture and Technology.

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences t...

Πίνακας περιεχομένων:

• Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach
• Digitalized Dynamic Fashion Illustration, Using Motion Graphics
• Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry
• Multimodal Neural Machine Translation of Fashion E-commerce Descriptions
• Remixing the Fashion Brand: Uniqlo through Instagram and Twitter
• Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm
• The Transformation of Fashion Practice through Instagram
• Britishness: Heritage, Tradition and Authenticity
• 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics
• The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers
• Key Opinion Leaders' Influences in the Chinese Fashion Market
• Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?
• Fashion Communication: A Thread Connecting Students to the World
• Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion
• Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience
• Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior
• Fashion Sustainability in the Digital Realm
• Sustainability of Apparels - Let the Labels Speak it All
• Fashion Communication: history and other issues
• Narrative Structures in Fashion Film: Generating Engagement
• Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers
• Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement
• Touching the Cloth: Haptics in Fashion Digital Communication
• Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis
• Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
• Changes in Fashion Communication.