Strategic Innovative Marketing 6th IC-SIM, Pafos, Cyprus 2017 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Sakas, Damianos P. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Nasiopoulos, Dimitrios K. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Springer Proceedings in Business and Economics,
• Θέματα: Information technology.; Business-Data processing.; Marketing.; Application software.; IT in Business.; Information Systems Applications (incl. Internet).

This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been d...