Strategic Innovative Marketing 6th IC-SIM, Pafos, Cyprus 2017 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sakas, Damianos P. (Editor, http://id.loc.gov/vocabulary/relators/edt), Nasiopoulos, Dimitrios K. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Information technology.; Business-Data processing.; Marketing.; Application software.; IT in Business.; Information Systems Applications (incl. Internet).

This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been d...