Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports /

• Main Author: Veenendaal, Ann-Kathrin (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Contributions to Management Science,
• Subjects: Management.; Industrial management.; Sports-Economic aspects.; Market research.; Innovation/Technology Management.; Sports Economics.; Market Research/Competitive Intelligence.

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development...