Transforming Organizations Narrative and Story-Based Approaches /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Chlopczyk, Jacques (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Erlach, Christine (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Management for Professionals,
• Θέματα: Industrial psychology.; Public relations.; Employees-Coaching of.; Leadership.; Industrial and Organizational Psychology.; Corporate Communication/Public Relations.; Coaching.; Business Strategy/Leadership.
• Φυσική περιγραφή: VIII, 301 p. 45 illus., 31 illus. in color. online resource.
• ISBN: 9783030178512
• ISSN: 2192-8096
• DOI: 10.1007/978-3-030-17851-2

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. .