Advances in National Brand and Private Label Marketing Sixth International Conference, 2019 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Martínez-López, Francisco J. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Roggeveen, Anne (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Springer Proceedings in Business and Economics,
• Θέματα: Marketing.; Industrial psychology.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Leadership.; Industrial and Organizational Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand ma...

Πίνακας περιεχομένων:

• Part I: Strategic Issues and Theoretical Research
• Part II: Consumer Behaviour
• Part III: Online Context and Digital Transformation.