Advances in National Brand and Private Label Marketing Sixth International Conference, 2019 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Martínez-López, Francisco J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Gázquez-Abad, Juan Carlos (Editor, http://id.loc.gov/vocabulary/relators/edt), Roggeveen, Anne (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Marketing.; Industrial psychology.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Leadership.; Industrial and Organizational Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand ma...

Table of Contents:

• Part I: Strategic Issues and Theoretical Research
• Part II: Consumer Behaviour
• Part III: Online Context and Digital Transformation.