Software Product Management Finding the Right Balance for YourProduct Inc. /

• Main Author: Wagenblatt, Timo (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Management for Professionals,
• Subjects: Sales management.; Application software.; Management.; Industrial management.; Management information systems.; Leadership.; Sales/Distribution.; Information Systems Applications (incl. Internet).; Innovation/Technology Management.; Software Management.; Business Strategy/Leadership.

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You'll learn how to plan, coordinate and execute all activitie...

Table of Contents:

• Part I: Setting the Scene and Introducing the Product Yield Potential Radar
• Part II: PYPR Software Product Management Dimensions in Detail
• Part III: Case Studies Applying PYPR.