Operations in an Omnichannel World

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gallino, Santiago (Editor, http://id.loc.gov/vocabulary/relators/edt), Moreno, Antonio (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Springer Series in Supply Chain Management, 8
• Subjects: Operations research.; Decision making.; Marketing.; Operations Research/Decision Theory.

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the cust...