Operations in an Omnichannel World

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Gallino, Santiago (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Moreno, Antonio (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Springer Series in Supply Chain Management, 8
• Θέματα: Operations research.; Decision making.; Marketing.; Operations Research/Decision Theory.

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the cust...

Πίνακας περιεχομένων:

• Chapter 1. Omni-channel operations: Challenges, opportunities, and models
• Chapter 2. New Functions of Physical Stores in the Age of Omnichannel Retailing
• Chapter 3. Omni-Channel Assortment Planning
• Chapter 4. Returns Policies and Smart Salvaging: Benefiting From a Multi-Channel World
• Chapter 5. Omnichannel Analytics
• Chapter 6. Online Availability
• Chapter 7. Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain
• Chapter 8. Determinants of Excess Inventory Announcement and Stock Market Reaction in the Retail Sector
• Chapter 9. Whether Weather Matters: Impact of Exogenous Factors on Customers Channel Choice
• Chapter 10. Omni-Channel Customer Behavior in Retail Banking
• Chapter 11. Distribution in omni-channel grocery retailing: An analysis of concepts realized
• Chapter 12. Coordination of Inventory Distribution and Price Markdowns for Clearance Sales at Zara
• Chapter 13. Omnichannel and traditional retail: Platforms to seamlessly connect retail, service, and delivery.