Business Statistics for Competitive Advantage with Excel 2019 and JMP Basics, Model Building, Simulation and Cases /

• Main Author: Fraser, Cynthia (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Statistics .; Management.; Market research.; Statistics for Business, Management, Economics, Finance, Insurance.; Market Research/Competitive Intelligence.

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate...

Table of Contents:

• 1. Statistics for Decision Making and Competitive Advantage
• 2. Describing your Data
• 3 Hypothesis Tests and Confidence Intervals to Infer Population Characteristics and Differences
• 4. Simulation to Infer Future Performance Levels Given Assumptions
• 5. Simple Regression for Long Range Forecasts
• 6. Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression
• 7. Indicator Variables
• 8. Presenting Statistical analysis Results to Management
• 9. Nonlinear Regression Models
• 10. Logit Regression for Bounded Dependent Variables
• 11. Building Multiple Regression Models
• 12. Model Building and Forecasting with Multicollinear Time Series.-13. Association between Two Categorical Varaibles: Contingency Analysis with Chi Square
• 14. Conjoint Analysis and Experimental Data.