Communication in the Era of Attention Scarcity

• Corporate Author: SpringerLink (Online service)
• Other Authors: Doyle, Waddick (Editor, http://id.loc.gov/vocabulary/relators/edt), Roda, Claudia (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Communication.; Culture.; Technology.; Social media.; Political communication.; Media and Communication.; Culture and Technology.; Social Media.; Political Communication.

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations a...

Table of Contents:

• Chapter 1: Introduction
• Chapter 2: A Roadmap of Studies in Attention and Technology
• Chapter 3: Attentional Agency is Environmental Agency
• Chapter 4: The Economy of Attention in the Age of Neoliberalism
• Chapter 5: Brand Communication and the Attention Economy
• Chapter 6: Designing Envelopes for Attention Policies
• Chapter 7: Political Attention: A Genealogy of Reinscriptions
• Chapter 8: Consumer attention: Corporeality, surveillance and the attention enclosure
• Chapter 9: Productivity and Promiscuity: Paying Undivided Attention.