Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semioti...
Κύριος συγγραφέας: | Berger, Arthur Asa (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
|
Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Perspectives on Everyday Life A Cross Disciplinary Cultural Analysis /
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Somatechnics and Popular Music in Digital Contexts
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Cultural Perspectives on Millennials
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Queerness in Play
Έκδοση: (2018) -
Podcasting New Aural Cultures and Digital Media /
Έκδοση: (2018)