Brands and Cultural Analysis

• Κύριος συγγραφέας: Berger, Arthur Asa (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Communication.; Popular Culture.; United States-Study and teaching.; Digital media.; Branding (Marketing).; Media and Communication.; Popular Culture .; American Culture.; Digital/New Media.; Branding.

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semioti...

Πίνακας περιεχομένων:

• Part I: Theoretical Considerations
• 1. Introduction: Thinking About Brands
• 2. What is a Brand? A Semiotic Analysis
• 3. Brands and the Psyche
• 4. Brands in Society, Society in Brands
• 5. Marketing Brands
• 6. Brands in History, History in Brands
• 7. Language and Brands
• 8. Visual Branding: Logos, Icons and Images
• Part II: Applications
• 9. The Branded Self
• 10. San Francisco as a Brand
• 11. Japan as a Brand
• 12. Brand Competition: Cruises
• 13. Brand Sacrality
• 14. Brand Discourse
• 15. Brand and Myth
• 16. Coda.